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Data Privacy Day is an international holiday that occurs every January 28. The purpose of Data Privacy Day (Data Protection Day in Europe) is to raise awareness and promote privacy and data protection best practices. It is currently celebrated in the United States, Canada, and 27 European countries. In Europe it is referred to as Data Protection Day.

Data Privacy Day's educational initiative originally focused on raising awareness among businesses as well as users about the importance of protecting the privacy of their personal information online, particularly in the context of social networking. The educational focus has expanded over the past four years to include families, consumers and businesses. In addition to its educational initiative, Data Privacy Day promotes events and activities that stimulate the development of technology tools that promote individual control over personally identifiable information; encourage compliance with privacy laws and regulations; and create dialogues among stakeholders interested in advancing data protection and privacy. The international celebration offers many opportunities for collaboration among governments, industry, academia, nonprofits, privacy professionals and educators.

The Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data was opened for signature by the Council of Europe on January 28, 1981. This convention is currently in the process of being updated in order to reflect new legal challenges caused by technological development. The Convention on Cybercrime is also protecting the integrity of data systems and thus of privacy in cyberspace. Privacy including data protection is also protected by Article 8 of the European Convention on Human Rights.

The day was initiated by the Council of Europe to be first held in 2007 as the European Data Protection Day. Two years later, on January 26, 2009, the United States House of Representatives passed House Resolution HR 31 by a vote of 402–0, declaring January 28 National Data Privacy Day. On January 28, 2009, the Senate passed Senate Resolution 25 also recognizing January 28, 2009 as National Data Privacy Day. The United States Senate also recognized Data Privacy Day in 2010 and in 2011.

In response to the increasing levels of data breaches and the global importance of privacy and data security, in 2010 the Online Trust Alliance (OTA) and dozens of global organizations embraced Data Privacy Day as Data Privacy & Protection Day, emphasizing the need to look at the long-term impact to consumers of data collection, use and protection practices. Other organizations including the National Cyber Security Alliance work to coordinate Data Privacy Day activities in the U.S.