Society 16:03 31/01/2015

The incognito brain: Decision-making doesn't improve when using the unconscious mind

Whether you’ve read Malcolm Gladwell’s hugely popular book Blink or not, you’ve probably heard what it’s about: In some cases unconscious thought is more powerful than conscious thought; a decision made in a split-second may be more accurate than one deliberated over for an hour. As attractive as these ideas may be, a new study which investigated the so-called unconscious thought advantage arrives at a verdict that will likely sadden Gladwell and his many fans, Medical Daily reports.

“We conclude that there exists no reliable support for the claim that a momentary diversion of thought leads to better decision-making than a period of deliberation,” write the authors in their recently published paper.
For their analysis, Drs. Mark Nieuwenstein and Hedderik van Rijn, both psychologists at the University of Groningen, combined an original experiment with a review of past studies. They asked 399 participants — about 10 times the average sample size in other studies — to choose between either four cars or four apartments on the basis of 12 unique features. Having scrutinized past experiments, they incorporated conditions that supposedly yield the strongest unconscious thought advantage (UTA) effects, such as an exact type of puzzle used as a distraction.

However, despite designing a study weighted in favor of UTA effects, participants in the distracted group were no more likely than those in the deliberating group to choose the most desirable car or apartment. Unconscious thought, then, failed to trump conscious thought. Next, the research team reanalyzed 60 of the 81 experiments described in 32 published UTA papers. While including the results of their own study, they excluded those experiments that had insufficient data or that deviated from conditions highly favorable to UTA. Despite these exclusions, they discovered UTA theories do not hold water when investigated under rigorous statistical analysis.

Never Say Die

Dr. Ap Dijksterhuis, one of two psychologists who first described unconscious-thought theory, does not accept the new findings. In a recent Nature article, he says his theory is widely accepted and “the evidence for UTA is growing quickly.”

In his 2004 paper, he and Dr. Loran F. Nordgren described two modes of thought, unconscious and conscious, while further stating the different characteristics of these two modes suggest each is "more or less useful" under different circumstances.

“This theory proposes that the best way to make a difficult decision is to refrain from painstaking conscious deliberation and to let one’s unconscious mind solve the problem while one engages in more enjoyable activities such as solving a crossword puzzle,” wrote Dijksterhuis and Nordgren, adding, “this theory claims the existence of an unconscious form of thought that has a much greater information-processing capacity than conscious thought.” For this reason, they assert it is in your best interest to let “the clever unconscious mind” take charge and solve specific difficult problems.

“The idea that a momentary diversion of thought leads to better decision making than a period of deliberation remains an intriguing but speculative hypothesis that lacks empirical support,” write the authors in their conclusion. Once again, a fun idea takes a dive. 



Source Panorama.am
Share |
Տեքստում սխալ կամ վրիպակ նկատելու դեպքում, ուղարկեք խմբագրին հաղորդագրություն` նշելով տվյալ սխալը, այնուհետև սեղմելով Ctrl-Enter:

Newsfeed

17:03
National Geographic: How to plan a wine-tasting tour of Armenia
As Armenia prepares to host the 8th UN Tourism Global Conference on Wine Tourism between 11-13 September 2024, National Geographic rounds up the...
16:32
U,S. Embassy rejects arrested activist Narek Samsonyan's letter
The U.S. Embassy in Yerevan on Friday refused to accept an open letter from arrested opposition activist and Imnemnimi podcast co-host Narek...
16:09
Reporter accuses Armenian authorities of crackdown on dissent
Chairman of the Civic Consciousness NGO, founder of AntiFake.am media outlet, political prisoner Narek Samsonyan wrote an open letter-inquiry to...
15:30
Varsen Aghabekian named Palestine's state minister
Armenian Varsen Aghabekian has been appointed Palestine's Minister of State for Foreign Affairs and Expatriates, WAFA reported....
14:54
Ameriabank named Best Bank in Armenia for 2024 by Global Finance
Ameriabank has been named the Best Bank in Armenia by Global Finance magazine in its 31st annual awards for the World’s Best Banks....
14:35
MP Tigran Abrahamyan blasts Pashinyan for threatening Artsakh leaders
Opposition MP Tigran Abrahamyan has decried Armenian Prime Minister Nikol Pashinyan’s statements in which he slammed Artsakh’s...
13:59
Queen Camilla says Kate is 'thrilled by all the kind wishes and support'
Princess Kate is "thrilled by all the kind wishes and support" after sharing her cancer news, Queen Camilla has said. The...
13:35
MP Levon Kocharyan warns of false statements
Opposition Hayastan faction MP Levon Kocharyan has warned his supporters over false and misleading statements being disseminated on his...
13:08
Armenian expert warns against land handover to Azerbaijan
Political scientist Suren Petrosyan warns that the handover of four border villages in Tavush Province to Azerbaijan would pave the way for the...
12:43
Yerevan Bus head resigns
Yerevan Bus CJSC Director Hovhannes Manukyan has stepped down. "I've submitted resignation today," he said in a social...
12:23
Police raiding homes of Armenian opposition group members
The Armenian authorities are searching the homes of members and supporters of the opposition group National Democratic Pole as well as its...
11:47
Armenian leadership seeking rupture of ties with Russia, Lavrov says
The Armenian leadership is messing up relations with Moscow for no good reason, TASS quoted Russian Foreign Minister Sergey Lavrov as...
11:30
Today marks Good Friday
The week leading up to Easter or Holy Resurrection is called Holy Week (in Armenian Avak Shabat). During this period, the Armenian Apostolic...
11:15
Political prisoner Narek Samsonyan addresses open letter-inquiry to U.S. ambassador
Chairman of Civic Consciousness NGO, founder of AntiFake.am media outlet, political prisoner Narek Samsonyan wrote an open letter-inquiry to...
11:00
ARF calls for consolidation to save Armenian statehood
The Armenian Revolutionary Federation-Dashnaktsutyun (ARF-D) Bureau issued the following statement on Thursday: "In recent weeks, Nikol...
17:12
She said yes: Marriage proposal at Hayat Project concert in Gyumri
A young man proposed to his beloved at a Hayat Project concert in Gyumri, Armenia’s second largest city. In a video posted online, the...
16:45
Opposition MP slams Pashinyan's Artsakh statements
Opposition Hayastan faction MP Ishkhan Saghatelyan has expressed support to the Artsakh government in exile following Armenian Prime Minister...
16:04
MP Aghvan Vardanyan visits arrested activists
MP Aghvan Vardanyan, who represents the opposition Hayastan faction, on Thursday visited the Armavir Penitentiary where activists Vazgen...
15:36
Armenian opposition MP visits border villages
Opposition MP Tigran Abrahamyan has visited the villages of Voskepar and Baghanis in Tavush Province adjacent to the border areas demanded by...
15:04
Ex-Yerevan mayor setting up new party
Former Yerevan Mayor Hayk Marutyan is setting up a new party in the near future, his team has confirmed to RFE/RL’s Armenian Service....
14:36
Armenia to send 29.94 tons of humanitarian aid to Gaza
Armenia will deliver 29.94 tons of humanitarian aid to Gaza ravaged by the conflict with Israel. The decision was approved at a cabinet...
14:07
Expert: Pashinyan decided to terrorize Artsakh leaders
Political analyst Suren Surenyants has criticized Prime Minister Nikol Pashinyan’s statements on Artsakh leaders at a cabinet meeting on...
13:35
Analyst: The West doesn't care about Armenia
The West wants Armenia and Azerbaijan to sign a peace treaty as soon as possible and Armenia's territorial losses do not matter to it,...
13:06
Moscow concerned over anti-Russian bias of Armenia-EU-US meeting
The Armenia-EU-US meeting scheduled for April 5 is causing Moscow’s concern as Washington and Brussels are openly discussing its...
12:37
Pashinyan: Some circles displaced from Karabakh take actions threatening Armenia's security
Prime Minister Nikol Pashinyan warns that the actions taken by “some circles” forcibly displaced from Nagorno-Karabakh (Artsakh)...
12:04
Artsakh dissolution decree was 'the only way' to save people, president says
President Samvel Shahramanyan claims his decree ordering the dissolution of the Artsakh (Nagorno-Karabakh) Republic was the “only...
11:30
Japanese supplement products recalled after two deaths and over 100 people hospitalized
Health supplement products believed to have caused two deaths and sickened more than 100 people have been ordered to be taken off store shelves...
11:15
Today is Holy Thursday
The week leading up to Easter or Holy Resurrection is called Holy Week (in Armenian Avak Shabat). During this period, the Armenian Apostolic...
11:00
Upcoming Armenia-US-EU meeting not directed against any third party – Foreign Ministry
The high-level meeting scheduled for April 5 in Brussels is aimed at strengthening Armenia-EU-US cooperation and is not directed against...
17:00
Azerbaijan's team opts out of Sambo World Cup in Yerevan
Azerbaijan's national team will not participate in the Sambo World Cup to be held in Yerevan, Armenia, Azerbaijani Sambo Federation official...

Follow us and get updates!

Most popular articles

{"core.blocks.header.spell_message1":"Selected mistake: ","core.blocks.header.spell_message2":"Send a message about the mistake?"}