Economy 14:34 04/07/2022 Armenia

ARARAT Cherry: Bright facets of classic brandy in new product of ARARAT flavors range

ARARAT Cherry is the new facet of ARARAT, which embodies the richness of Armenian brandy and perhaps the most widespread symbol of prosperity, generosity of nature and contemplation.

New product’s taste is a harmonious mix of multilayered tastes of brandy and cherry, a revelation of flavors gently hidden behind their glittering colors, the Yerevan Brandy Company said on Monday.

With 30 % ABV ARARAT Cherry is emphasized with a soft, round taste and shades of candied cherry, which evolves into a long-lasting and gradually revealing aftertaste of chocolate.

With this new product, the brand moves forward and intertwines the classic brandy with cherry as not merely a juicy fruit but also as a culturological symbol known by different generations. The cherry blossom is a very special period in humans’ emotional calendar, which was famously praised by various writers and painters. It is a period of summertime, warm evenings, sincere and heartfelt conversations. Intertwining juicy cherry with the Armenian brandy, ARARAT offers its consumers a new form of what is already known. Two widely recognized tastes under a brand-new interpretation.

ARARAT Cherry is the third in the ARARAT Flavor range, which enriches early launched ARARAT Apricot and ARARAT Coffee.

Launched in 2019, ARARAT Flavor range was aimed at strengthening the brand’s position in “Premium +” segment and involving new consumers. During the three years, the brand managed to record success in the new category of drinks by becoming “N1 imported flavored brandy” in consumption, according to IWSR. Hence, in the year of its launch ARARAT Apricot's sales - the first beverage of the range - exceeded the initial sales expectations by four times. Today, the ARARAT Flavors range records a steady growth and is represented in 25 countries worldwide.

ARARAT Flavors range is a new interpretation of the Armenian brandy, which completely changes standard perceptions of classic brandy. It reveals new facets of its multilayered taste with new and contemporary ways of consumption. ARARAT Cherry, ARARAT Apricot and ARARAT Coffee can be served both - neat, either cold or with ice, and in a mix of fresh and light cocktails. For instance, ARARAT Apricot goes well with apple juice or tonic, coke is a great choice for ARARAT Coffee, and ARARAT Cherry is well served with pomegranate or cranberry juice.

It is worth mentioning that each beverage in ARARAT Flavors range is not only a combination of well-known flavors but a presentation of a totally complete taste, which become a benchmark even for the most demanded palates.

New beverages of ARARAT Flavors range are fundamental discoveries for the classic and conservative category of brandy. This also emphasized new horizons of responsible drinking and perfectly expanded the understanding of who these types of drinks are meant for. Today, Armenian brandy is not only considered an inseparable part of a generous table and most important celebrations but also an essential element for warm conversations and heartfelt meetings with friends and loved ones in cafes and bars.

By enhancing worldwide trends of flavored drinks, ARARAT Cherry will bring fresh colors into the warm tradition of sincere encounters both in Armenian and across the world.

Share |


Temperatures to increase further in Armenia
Showers and thunderstorms coupled with strong winds are expected in some regions of Armenia on Saturday and in the next few days. Hail is...
Euro 2024 fixtures for Saturday
The UEFA Euro 2024 kicked off in Germany on 14 June and runs until 14 July 2024. The group stage concludes on 26 June, with the knockout stage...
Armenia's Greta Vardanyan qualifies for Paris Paralympics
Armenian powerlifter Greta Vardanyan has qualified for the Paris 2024 Paralympic Games. She clinched the 61kg bronze medal at the Para...
Politician: Armenian leaders seek EU membership referendum to meet Aliyev's demands
The Armenian leadership’s push for a referendum on joining the European Union entails new concessions to Azerbaijan, opposition politician...
Azerbaijani police discover cache of weapons in Artsakh
Azerbaijan's police uncovered a substantial cache of weapons and ammunition in Stepanakert, the capital of the occupied Artsakh...
Expert: Efforts to push Armenia into Turkey's sphere of influence continue
Azerbaijan has falsely accused Armenia of firing at its army positions for three days now in an effort to put pressure on Armenia’s...
Khachanov and Fritz continue their run at London championships
Singles stars Taylor Fritz and Karen Khachanov continued their run at the cinch Championships on Friday when they upset top seeds Rohan Bopanna...
Protester injured outside Armenian parliament to undergo second surgery
A protester, who was injured by police forces outside the Armenian parliament on June 12, is to undergo a second surgery, his wife revealed....
Mbappe demands €100m from PSG
Kylian Mbappe is looking to receive €100m (£85m/$107m) from Paris Saint-Germain regardless of his exit to Real Madrid, GOAL...
Germany arrests Armenian national on suspicion of spying
Three men have been arrested in Germany on suspicion of trying to collect information on a person from Ukraine for a foreign intelligence...
Armenia denies Azeri accusations of shooting
The Defense Ministry of Armenia has rejected Azerbaijan's accusations of cross-border fire. "The statement issued by the...
Jordan welcomes Armenia's recognition of Palestine
Armenian Foreign Minister Ararat Mirzoyan on Friday held a phone call with Ayman Safadi, Jordan's Deputy Prime Minister, Minister of...
Archbishop Bagrat donates his car to Artsakh's representative office
Archbishop Bagrat Galstanyan on Friday donated his car to the Artsakh representative office. The move came after special forces smashed the...
Turkey welcomes Armenia's recognition of Palestine
Turkey has welcomed Armenia’s decision to recognize the state of Palestine, TRT World reported, citing the country’s Foreign...
Armenian church commemorates King Tiridates and others
The Armenian Apostolic Church commemorates Sts. King Tiridates, Queen Ashkhen and Princess Khosrovidukht on Saturday, reports. In...
Atom Egoyan's new film to open Golden Apricot
Canadian-Armenian master Atom Egoyan’s new widely acclaimed work Seven Veils, which premiered at last year’s Toronto Film Festival,...
Russian forward Anton Kilin joins Urartu
Urartu FC has signed Russian forward Anton Kilin, the club said in a statement on Friday. 33-year-old footballer played in Russian...
Lawyer slams 'illegal' seizure of Artsakh president's state car
Lawyer Roman Yeritsyan denounced the “illegal” seizure of the Artsakh president’s official car during a raid on Friday....
Lavrov: Armenia’s withdrawal from CSTO not discussed at foreign ministerial meeting
Armenia's withdrawal from the Collective Security Treaty Organization (CSTO) was not discussed at the meeting of its foreign ministers on...
Special forces storm gates of Artsakh representative office in Yerevan
Armenian special forces on Friday breached the gates of Artsakh's representative office in Yerevan, the National Front reports....
Photo released to mark Prince William's birthday
A photograph of the Prince of Wales and his children has been released alongside a message reading "we all love you" to mark his 42nd...
Armenian MP urges int'l community to deter Azerbaijan
Even after the 2020 war, Azerbaijan has not backed down from the arms race and continues with its colossal arms purchases along with army...
U.S. senators press Biden to sharply boost aid to Artsakh refugees
Senate Armed Services Committee Chair Jack Reed (D-RI) and Senate Budget Committee Chair Sheldon Whitehouse (D-RI), along with some twenty of...
Israel summons Armenian envoy after its recognition of Palestine
Israel's foreign ministry summoned Armenia's ambassador to Israel after the country recognized the State of Palestine, AFP...
PLO welcomes Armenia's decision to recognize Palestine
Hussein Al-Sheikh, Secretary General of the Executive Committee of the Palestine Liberation Organization (PLO), welcomed Armenia's move...
Archbishop Bagrat visits border village
Archbishop Bagrat Galstanyan, the leader of the Tavush for the Homeland protest movement, on Friday travelled to the border village of Kirants....
Azerbaijan hands over remains of two soldiers to Armenia
The Azerbaijani authorities have transferred the remains of two servicemen to Armenia, the National Security Service (NSS) reports....
Armenia recognizes Palestinian state
Armenia has officially recognized Palestine as a state, the Armenian Foreign Ministry said in a statement on Friday. "The catastrophic...
New book tells about Azerbaijani vandalism in Artsakh
With the blessing of Catholicos of all Armenians Karekin II and the order of Bishop Vrtanes Abrahamyan, Primate of the Artsakh Diocese, a book...
Armenia's Mirzoyan meets with Belarusian opposition leader
Armenian Foreign Minister Ararat Mirzoyan has met with Belarusian opposition leader Sviatlana Tsikhanouskaya. In a post on X on Thursday,...

Follow us and get updates!

Most popular articles

{"core.blocks.header.spell_message1":"Selected mistake: ","core.blocks.header.spell_message2":"Send a message about the mistake?"}