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After the successful introduction of stickers with girl and boy characters with Armenian inscriptions, downloaded 588 and 213 thousand times respectively, Viva-MTS presented a new sticker pack on Viber – this time animated. Animated stickers featuring favorite characters are available to Viber messenger users from anywhere in the world. It is expected that this new sticker pack will be loved and widely used, like the previous ones.

The newly-released animated Viber stickers are made to be used in conversational language and people already started communicating by using them with pleasure. The stickers are available for free download without time limitations. This new exciting initiative by Viber and Viva-MTS is yet another important step to enhance the two-way communication between the company and its subscribers on different digital platforms, in line with the digital transformation strategy of the Company.

The engagement rate of Viber stickers with Armenian characters is growing day-by-day. At present, the Viber channel of Viva-MTS unites about 270 thousand users.

“Now the trend in the digital sphere is to have global products localized in a way as to satisfy people’s needs to communicate using products in national packaging  - symbols, characters and colors. Telecommunication is not only about products and services, but also about emotions, and we are here to enable people to share positive emotions, to communicate in Armenian both in text and pictures. The excitement of our subscribers is rewarding. We have a long track record of cooperation with Viber and there are new prospects of cooperation in the future”, - Viva-MTS General Director Armen Avetisian said.

How to download new Viva-MTS animated stickers?
Stickers can be found in the search field of the Viber sticker market by entering “Viva-MTS animated Stickers”. One can download them for free and use without restrictions. Stickers are available for subscribers of both Viva-MTS and other mobile operators. Stickers can be downloaded here: 

For more information, you can visit the website https://www.mts.am

Viva-MTS (MTS Armenia CJSC) is Armenia’s leading telecommunications operator, having the widest network reach and spreading a wide range of Voice and Data services all across Armenia. Having the best of the Armenian people at heart since its launch on 1st July 2005 and in a short period of time Viva-MTS has managed to build a nationwide network and a considerable customer base. Viva-MTS drives innovation and aims at always being at the forefront of any development serving the Armenian mobile communications market.  The company follows the guidance provided by ISO 26000 (International Standard of Social Responsibility), ISO/IEC 27001:2013 (Information Security Management System), and ISO 37001 (International anti-bribery management systems standard).

Mobile TeleSystems PJSC ("MTS") is the leading telecommunications group in Russia and the CIS, offering mobile and fixed voice, broadband, pay-TV as well as content and entertainment services in one of the world's fastest-growing regions. Including its subsidiaries, the Group services over 88 million mobile subscribers in Russia, Armenia and Belarus. Since June Y2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about the MTS Group can be found at: https://www.mtsgsm.com

About Rakuten Viber
Rakuten Viber connects people. No matter who they are, or where they are from. The global user base has access to a range of features like one-on-one chats, video calls, group messaging, and updates and discussions with their favorite brands and celebrities. Viber ensures our users have a secure and free environment to share their emotions. Rakuten Viber is part of the Rakuten Group, Inc., a world leader in e-commerce and financial services. It is the official instant messaging and calling app partner of the NBA’s Golden State Warriors.